This heather has been in the same place for at least 25 years. The daffodil bulbs were planted at the edges of a few of the heathers, now they come up in the middle of the plants.
I have a few different heathers planted around, since the deer do not eat them, but this one flowers are the largest and prettiest of the heathers. (imho)
It also comes in pink, but the pink plants did not grow as prolifically as the white ones did. They are still alive, but much smaller.